Kickback started with a mission to help people deal with the stress from our everyday lives. They made a line of beverages that bring a level of calm while providing energy to sustain a busy lifestyle.
Our strategy was to instill Kickback’s branding with the easy-going yet ambitious persona their drinks are meant for. We chose bright colors and friendly graphics that are a nod to their Southern California origins.
How do you go from 0 customers to stocking product at over 200 grocery stores? We laid out a strong branding strategy with a recognizable logo, functional website design, and social media presence.