Top 4 Must-Haves for Successful Product Branding
How do you create a brand for your new product? Whether you’re starting from scratch with a new business, are launching an additional product, or want to revamp your current branding strategy, there are several key elements you need to make a brand stand out.
1. Simple Logo
Having a solid logo is so important for being easily recognized by your audience and customers. Create a clean logo that accurately represents your product and overall brand message. Minimalistic design is better than a cluttered logo that can be hard to read or reprint. Choose colors and fonts that match the tone of your brand identity, whether that is friendly, health, luxury, etc.
2. Standout Packaging
Creating an eye-catching package for your products that highlight important selling features, as well as a branded message, is essential for making sales. Both in-store and online products need to have an effective packaging that can stand out amongst the competition. Branding Beverly Hills worked with Kickback Cold Brew on their beverage packaging design in order to showcase its healthy benefits and laidback brand personality.
3. Sleek Website
Ecommerce is becoming more and more popular as even most instore retailers offer their products online as well. Part of branding your product means creating a digital storefront where consumers can go to learn more about the product and eventually make a purchase. Clean design, call to action buttons, and a simple layout is necessary to guide visitors through your website.
4. Eye-catching print materials
Using print materials like coupons, mailers, signs, stationery, and business cards to promote your product can go a long way in gaining visibility for your brand. As always, all of your branded materials should follow the same style guide so all of your brand communications are cohesive and on message.
If you need help on a branding or packaging design project, get in touch with Branding Beverly Hills. We’re a full-service branding agency that specializes in unique design and brand strategy. See our portfolio of past work and reach out to us today for a free consultation about your next project.